CORPORATE BROCHURE
The
“F.lli Ceracchi” farm has always sought to have an innovative
cultural approach to wine. In fact, it is one of the few vine-growing
and winemaking farms in Lazio that have been fighting for years
to impose the brand name on the market even before the product,
thus distancing themselves from the concept of wine as an undifferentiated
agricultural product. This marketing policy explains the decision
of the “F.lli Ceracchi” farm to focus its attention on
the sales channel specializing in wine cellars and restaurants,
investing resources and energy to develop a coordinated brand-name
image based on promotion and communication to the most discriminating,
demanding consumers. At the same time, the farm has placed great
emphasis on service to restaurants, guaranteeing both high quality
at competitive prices and a rationalization of the distribution.
The heart of this innovative strategy is the dedicated sales network.
In Italy it is entrusted to 50 representative agents coordinated
by 1 area manager, while abroad it makes use of importers of proven
image and expertise coordinated by 2 area managers. In both cases
they are qualified professionals, well known and esteemed throughout
the wine world.
PRESIDENT |
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Gianni Ceracchi |
SALES
MANAGER AREA ITALY |
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Nazzareno Ceracchi |
SALES
MANAGER AREA EUROPE, USA, ASIA, OCEANIA |
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SHOP BY NET SRL |
PRODUCTION
CHEF |
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Matteo Ceracchi Diploma from the prestigious Agricultural Institute of S. Michele all’Adige) |