The "F.lli Ceracchi" farm has always sought to have an innovative cultural approach to wine. In fact, it is one of the few vine-growing and winemaking farms in Lazio that have been fighting for years to impose the brand name on the market even before the product, thus distancing themselves from the concept of wine as an undifferentiated agricultural product. This marketing policy explains the decision of the "F.lli Ceracchi" farm to focus its attention on the sales channel specializing in wine cellars and restaurants, investing resources and energy to develop a coordinated brand-name image based on promotion and communication to the most discriminating, demanding consumers. At the same time, the farm has placed great emphasis on service to restaurants, guaranteeing both high quality at competitive prices and a rationalization of the distribution.
The heart of this innovative strategy is the dedicated sales network. In Italy it is entrusted to 50 representative agents coordinated by 1 area manager, while abroad it makes use of importers of proven image and expertise coordinated by 2 area managers. In both cases they are qualified professionals, well known and esteemed throughout the wine world.
SALES MANAGER AREA ITALY---
SALES MANAGER AREA EUROPE, USA, ASIA, OCEANIA---
Diploma from the prestigious Agricultural Institute of S. Michele all'Adige)